Money-making opportunities for Kenyan creators on Facebook
Facebook has opened up new ways for Kenyan content creators to earn money. Starting August 6, 2024, you can now make cash from your videos and reels on the platform.
This change comes after talks between Kenya’s President William Ruto and the Meta team. They agreed to let Kenyan creators get paid through M-Pesa, making it easier for those without credit cards.
Meta, the company that owns Facebook, Instagram, and WhatsApp, has rolled out two new features. These will help you make money from your original content and grow your online community.
Let’s look at what these features are and how you can use them to boost your income as a content creator in Kenya.
In-Stream Ads on Facebook
This feature allows ads to play before, during, or after your videos. There are four types of ads:
- Pre-roll Ads: These play before your video starts
- Mid-roll Ads: These show up during your video
- Image Ads: Static pictures that appear below your content
- Post-roll Ads: These play at the end of your video
You can use In-Stream Ads on pre-recorded videos or recordings of past live streams. To qualify, you need at least 5,000 followers on Facebook.
Facebook Ads on Reels
With this feature, ads will smoothly fit into your original Reels. Your earnings will depend on how well your Reels perform.
How to qualify
To start earning, you must:
- Be at least 18 years old
- Follow Facebook’s Partner Monetisation Policies
- Stick to Content Monetisation Policies
Meta supports these features in over 30 languages, including Swahili. This makes it easier for Kenyan creators to use them.
Why this matters
These new features are a big deal for Kenya’s creative industry. They give you a chance to earn money from your hard work and creativity.
Moon Baz, Meta’s Global Partnerships Lead for Africa, Middle East and Türkiye, says:
“Every day, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others, and bring people together.”
She believes these features will help grow Kenya’s creative business sector.
What this means for you
As a Kenyan content creator, you now have more ways to make money on Facebook. You can focus on making great videos and Reels, knowing there’s a chance to earn from them.
The M-Pesa payment option makes it even better. You don’t need a credit card or bank account to get paid. This opens up opportunities for more creators across Kenya.
Getting started
If you’re interested in making money on Facebook, start by checking if you meet the requirements. Make sure you have enough followers and that your content follows Facebook’s rules.
Then, focus on creating high-quality, original videos and Reels. The better your content performs, the more you can earn.
Questions about Facebook monetization for Kenyan creators
Who can make money from Facebook content in Kenya?
Facebook has set rules for Kenyan creators to earn money on the platform. You need to meet certain criteria:
- Have an active Facebook page or profile
- Be at least 18 years old
- Have a good standing account with no policy violations
- Meet minimum follower and view requirements
- Create original content regularly
The exact follower and view thresholds may vary. Check the latest eligibility guidelines for up-to-date info.
How do I sign up to monetize my Facebook content in Kenya?
The process to start making money from your Facebook content is straightforward:
- Go to Creator Studio on Facebook
- Click the Monetization tab
- Select the page you want to monetize
- Review and accept the terms and conditions
- Choose which monetization features to enable
- Submit your application
Facebook will review your application and notify you if approved. This usually takes a few days.
What content can I make money from on Facebook in Kenya?
Not all content qualifies for monetization. Facebook allows you to earn from:
- In-stream video ads
- Fan subscriptions
- Stars (virtual gifts from viewers)
- Branded content
Your content must be:
- Original
- High-quality
- Following Facebook’s community standards
- Not focused on controversial topics
News, entertainment, and educational content tend to perform well for monetization.
Are there Facebook-approved agencies for content creators in Kenya?
Facebook doesn’t publicly list approved agencies for content monetization in Kenya. However, you can:
- Join Facebook creator communities for advice
- Network with other Kenyan creators
- Attend local digital marketing events
- Research reputable social media marketing firms in Kenya
Be cautious of anyone claiming to be an official Facebook partner. Verify credentials before working with any agency.
How will I get paid for my Facebook content in Kenya?
Facebook offers several payment options for Kenyan creators:
- Direct deposit to a Kenyan bank account
- PayPal
- Wire transfer
You’ll need to set up your payment info in the Creator Studio. Earnings are typically paid monthly, once you reach the minimum payout threshold.
How can I check my Facebook earnings in Kenya?
Tracking your Facebook content earnings is easy:
- Log in to Creator Studio
- Go to the Monetization tab
- Select Earnings
- View your revenue breakdown
You can see earnings by content type, date range, and specific posts. This helps you understand which content performs best financially.
