Looking to start a business in Kenya with 100,000 shillings? You’re in the right place.
Many Kenyans dream of starting their own ventures but worry about the high costs. The good news is that you can launch a profitable business with just 100K.
Kenya’s fast-growing economy creates numerous opportunities for smart entrepreneurs. With the right idea and plan, you can turn your 100K investment into a thriving business.
Businesses to start with 100K, 200K, and 500K
1) Coffee shop
A coffee shop is a great way to tap into the growing love for coffee among locals and tourists.
Setting up a small café in a high-traffic area can quickly attract customers looking for a quick caffeine fix. Consider locations near offices, universities, or shopping centers where foot traffic is high.
Offer a variety of coffee drinks, including cappuccinos, lattes, and locally sourced Kenyan blends. Pair your beverages with light snacks or pastries to boost sales.
Tip: Create a cozy and inviting atmosphere with comfortable seating to encourage customers to stay longer and perhaps order a second cup.
2) Internet café
An internet café can provide a valuable service in areas with limited access to reliable internet.
Start by finding a location with high foot traffic, such as near schools or residential areas. Invest in a few quality computers and a fast internet connection.
Besides offering internet browsing, consider adding services like printing, scanning, and photocopying. This can increase your revenue streams.
Quick idea: Offer basic computer training sessions to attract more customers and set your café apart from competitors.
3) Fast food franchise
Partnering with an established fast food brand allows you to tap into a proven business model.
Find a prime location near offices, schools, or busy shopping areas to attract a steady stream of customers. The franchisor will typically provide training on food preparation, customer service, and business management.
This support is especially valuable if you’re new to the food industry.
Pro tip: Keep an eye on your ongoing costs, such as royalties and marketing fees, but remember, the benefit of a recognized brand can help drive sales.
4) Event planning
For those with a knack for organization and creativity, event planning offers a way to help clients host unforgettable events.
Specialize in weddings, corporate events, or birthday parties to build expertise in a niche market. Develop strong relationships with local vendors like caterers, decorators, and venues to offer comprehensive packages.
Pro advice: Start small with a few successful events, then expand by taking on larger projects as your reputation grows.
5) Mobile money transfer business
Kenya’s love for mobile payments presents a solid opportunity to set up a mobile money transfer service.
By partnering with established providers like M-Pesa or Airtel Money, you can help customers send and receive money, pay bills, and purchase airtime.
A small kiosk in a busy area is all you need to start.
Consider this: Ensure you have enough float (electronic money) to handle transactions efficiently and avoid turning away customers due to insufficient funds.
6) Butchery
If you’re interested in the food industry, a butchery in a bustling neighborhood can bring in steady profits. Find a location with high foot traffic and ensure it’s easily accessible.
Investing in a good meat display fridge, weighing scales, and quality cutting tools is essential. Partner with reliable suppliers to ensure you offer fresh, quality meat to your customers.
Health tip: Maintain the highest standards of hygiene to attract repeat customers and build a good reputation in your community.
7) Cosmetics shop
A cosmetics shop catering to the beauty needs of your community can be a lucrative venture. Stock a wide range of popular makeup, skincare, and hair care products to attract a diverse customer base.
Your shop should be located in a busy shopping area or near beauty salons to draw in more foot traffic.
Marketing move: Utilize social media platforms to showcase your products and offer beauty tips to engage potential customers.
8) Boutique clothing store
Entering the fashion industry with a boutique clothing store allows you to cater to style-conscious consumers.
Select a niche, whether it’s women’s fashion, men’s wear, or children’s clothing, and curate unique, high-quality pieces that stand out from mass-produced options.
Choose a location with heavy foot traffic to increase your visibility.
Business strategy: Regularly update your inventory to reflect current trends and keep customers coming back for the latest styles.
9) Freelance graphic design
With a computer and design software, you can offer graphic design services to local businesses and online clients. Companies always need logos, brochures, and social media graphics.
Build a strong portfolio to showcase your skills and attract clients.
Pro tip: Stay updated on design trends and continuously improve your skills to offer the latest and most effective designs to your clients.
10) Mobile car wash
A mobile car wash allows you to bring the service directly to your customers. This convenience can be highly attractive in busy urban areas. Start with basic cleaning supplies, a vehicle, and water tanks.
Focus on delivering quality service and consider offering additional options like interior detailing.
Customer focus: Build a loyal customer base by providing friendly, reliable service and using high-quality cleaning products.
11) Microfinance agency
Starting a microfinance agency enables you to provide small loans and financial services to those who lack access to traditional banking. This business can help you play a role in boosting local economic growth.
To succeed, offer fair interest rates, flexible repayment terms, and excellent customer service.
Risk management: Carefully assess each loan application and maintain a diverse portfolio of clients to ensure long-term sustainability.
12) Photography studio
A photography studio can attract a wide range of clients, from individuals looking for portraits to businesses in need of product photography.
Invest in a good camera, lighting gear, and some props. Create a strong online presence to showcase your portfolio and attract customers.
Expansion idea: Network with local businesses, wedding planners, and event organizers to generate more referrals and increase your clientele.
13) Daycare center
Catering to the growing need for reliable childcare services, a daycare center can provide a much-needed service to busy parents.
Find a safe, clean space that’s easily accessible, and make sure it’s equipped with all the necessary amenities.
Regulatory advice: Ensure you meet all local health and safety standards to operate legally and attract more clients.
14) Agriculture equipment leasing
Leasing farming tools to small-scale farmers helps them boost productivity without the hefty upfront costs of purchasing equipment.
Focus on high-demand items like tractors, plows, and harvesters. Smaller tools like water pumps or sprayers can also be a good start.
Maintenance tip: Keep your equipment in top condition to build trust with your clients and ensure repeat business.
15) E-commerce store
An e-commerce store allows you to tap into Kenya’s growing online market. Choose a niche you’re passionate about, such as fashion, electronics, or home goods.
Create a user-friendly online storefront and invest in high-quality product photos and descriptions to attract buyers.
Marketing strategy: Leverage social media to promote your products and offer discounts or free shipping to stand out from competitors.
16) Real estate brokerage
Entering the booming real estate market as a broker allows you to help people buy, sell, and rent properties.
Start by registering with the Lands Registry and building a network of property owners and developers. Good people skills are essential to succeed in this business.
Pro tip: Use social media and a website to showcase listings and build your reputation as a trustworthy broker.
17) Cleaning services
Providing cleaning services to homes, offices, and businesses offers a consistent demand for your services. Invest in quality cleaning supplies and equipment to deliver exceptional service.
Begin by offering your services to friends and family, then expand your client base through local advertising and referrals.
Customer focus: Build a loyal customer base by delivering thorough, reliable cleaning services that exceed expectations.
18) Salon and spa
A salon and spa business caters to the growing demand for beauty and wellness services. Start by offering basic services like haircuts, styling, manicures, and pedicures.
Focus on providing excellent customer service and creating a relaxing atmosphere to keep clients coming back.
Business growth: As your salon gains popularity, consider expanding your services to include massages, facials, and other spa treatments.
19) Food delivery service
With more people opting for convenience, a food delivery service can be a smart choice. Use a reliable mode of transport, like a motorbike, to ensure timely deliveries.
Partner with local restaurants to offer a variety of options to your customers.
Customer tip: Consider developing a mobile app to make ordering easy and offer real-time tracking for your clients.
20) Dry cleaning business
Setting up a dry cleaning business caters to the busy urban population who need clean clothes but lack the time to wash them.
A location in a busy residential or commercial area can attract regular customers.
Pro service: Offer pickup and delivery services to stand out from competitors and provide added convenience for your clients.
21) Cybersecurity consulting
Cybersecurity is becoming increasingly important as businesses move online. Offering services like vulnerability assessments and security audits can help companies protect their digital assets.
This specialized knowledge is highly sought after.
Professional growth: Continuously update your skills and knowledge to keep up with the latest threats and solutions, ensuring you provide top-notch services to your clients.
22) Home baking business
If you love baking, turning this hobby into a business can be both enjoyable and profitable.
You can start by baking popular treats like cakes, bread, and pastries from your home kitchen. Use social media to market your delicious creations and offer local delivery.
Customer delight: Focus on quality and presentation to attract and retain customers, and consider expanding your product range as demand grows.
23) Solar energy solutions
With the increasing demand for clean energy, offering solar panel installation services or selling solar products can be a lucrative venture. Many Kenyans are looking to reduce their electricity bills and ensure a reliable power supply.
Business idea: Partner with top solar companies for better product availability and consider offering financing options to make solar energy more accessible to your clients.
24) Fitness trainer
Fitness is a growing industry in Kenya, and offering personal training services allows you to tap into this trend. Start by getting certified as a personal trainer and offering one-on-one or group sessions.
Use social media to share fitness tips and promote your services.
Income boost: Consider offering specialized classes or packages to increase your income and attract more clients.
25) Pharmacy
A pharmacy in a busy area, such as near hospitals or residential neighborhoods, can cater to the healthcare needs of the community.
Stock essential medicines, health products, and offer excellent customer service to build a loyal customer base.
Regulatory advice: Ensure you meet all licensing requirements and hire qualified staff to provide accurate and trustworthy service.
26) Tutoring service
Offering tutoring services in subjects like Math, English, and Science can help students improve their grades and pass important exams. Start by offering lessons from your home or at students’ houses.
Service tip: Consider offering online tutoring to reach more students and reduce travel time.
27) Digital marketing agency
Businesses are increasingly looking for help with their online presence, making digital marketing services highly in demand. Specialize in areas like social media management, content creation, or search engine optimization (SEO).
Pro advice: Focus on a niche market you’re familiar with, and build a strong online presence for your agency to attract clients.
28) Poultry farm
Poultry farming offers a reliable source of income, with high demand for chicken and eggs in Kenya. Start with a small flock and focus on either layers for egg production or broilers for meat.
Profit tip: Build strong relationships with local markets and restaurants to sell your products quickly and at a good price.
29) Car repair workshop
With the growing number of cars on the road, offering car repair services can meet a significant demand. Focus on basic services like oil changes, tire rotations, and brake repairs to start.
Customer care: Provide fast, reliable service, and use word-of-mouth and social media to build your reputation.
30) Travel agency
As tourism continues to grow in Kenya, a travel agency can offer local tours and safaris to both domestic and international tourists. Start by creating tour packages and partnering with local hotels and guides.
Marketing move: Use social media to showcase Kenya’s beauty and offer deals to attract customers.
31) Grocery store
A grocery store selling everyday essentials can be a steady source of income. Find a location with lots of foot traffic, like a busy residential area or near offices.
Customer service: Keep your store clean and organized, and offer friendly service to keep customers coming back.
32) Artisan bakery
An artisan bakery allows you to create and sell unique, handcrafted breads and pastries. Focus on high-quality ingredients and developing signature recipes that set your bakery apart.
Business growth: Consider partnering with local cafes or restaurants to supply them with fresh baked goods.
33) Computer repair shop
Many people rely on computers daily, making repair services a necessary business. Offer basic repairs and upgrades, and consider specializing in specific brands or types of repairs.
Pro service: Provide quick, reliable service and build a strong reputation for quality work to attract repeat customers.
34) Fish farming
Fish farming meets the high demand for fresh, locally-sourced fish in Kenya. Focus on popular species like tilapia, which are easy to care for and grow quickly.
Profit tip: Market your fish directly to local restaurants and markets to maximize your profits.
35) Mobile barber shop
A mobile barber shop offers convenience for customers by bringing the service to their doorsteps. Equip a small van with basic barber tools and set up a booking system to manage appointments.
Pro advice: Maintain high hygiene standards and provide excellent service to build a loyal customer base.
36) Web development agency
With more Kenyan businesses going online, offering web development services can meet a growing need. Focus on building high-quality, user-friendly websites for your clients.
Income tip: Offer additional services like e-commerce setup and website maintenance to increase your earnings.
37) Hardware store
A hardware store caters to the demand for tools and materials for home repairs and construction projects. Stock fast-moving items like nails, screws, and paint to attract regular customers.
Business strategy: Offer delivery services for large orders to set your store apart from competitors.
38) Language translation service
Offering language translation services helps bridge the gap for businesses and individuals needing accurate translations. Focus on popular language pairs like English-Swahili or English-French.
Pro service: Expand your offerings to include interpretation services for meetings and events to increase your revenue.
39) Flower shop
A flower shop can cater to various occasions by offering beautiful floral arrangements. Stock popular flowers like roses and lilies, and offer delivery services for added convenience.
Customer tip: Build relationships with event planners to increase your sales and reach more clients.
40) Mobile app development
Mobile app development meets the growing demand for innovative apps in Kenya. Focus on creating useful apps that solve local problems, like transportation or shopping.
Business growth: Network with local businesses to find custom app development opportunities.
41) Tailoring services
Tailoring services provide a valuable service to customers needing alterations, repairs, or custom clothing. Set up a small shop in a busy area and offer a range of services to attract a diverse clientele.
Skill tip: Continuously improve your sewing skills and stay updated on fashion trends to keep customers coming back.
42) Barbershop
A barbershop caters to the regular grooming needs of men, providing a steady stream of customers. Find a location with high foot traffic and invest in quality equipment to create a comfortable atmosphere.
Pro service: Offer additional services like beard trims and hair treatments to increase your revenue.
43) Yoga instructor
Yoga is gaining popularity in Kenya, and offering yoga classes can attract health-conscious individuals. Get certified as a yoga instructor and offer private or group classes in parks or community centers.
Marketing move: Use social media to promote your classes and share yoga tips to build a following.
44) Health food store
A health food store caters to the growing demand for nutritious foods and supplements. Stock a variety of health products, including organic produce, whole grains, and natural beauty products.
Business growth: Consider offering nutrition workshops or cooking classes to engage customers and build loyalty.
45) Bookstore
A bookstore provides a local hub for learning and culture by offering a wide range of books. Focus on stocking textbooks, fiction, non-fiction, and popular local authors to attract a diverse customer base.
Customer tip: Consider offering stationery and school supplies to boost sales and meet customer needs.
46) Mobile phone and accessories shop
With the high demand for mobile phones and accessories, setting up a small shop in a busy area can attract a steady flow of customers. Stock popular phone models and accessories like cases and chargers.
Pro service: Offer phone repair services to increase your income and build a loyal customer base.
47) Laundry services
Laundry services meet the needs of busy urban residents who don’t have time to do their laundry. Set up a small shop with a commercial washing machine and offer pickup and delivery services to attract more customers.
Pro service: Focus on providing excellent service and timely deliveries to build a strong reputation.
48) Video production company
Video production services are in high demand as businesses need quality video content. Start with basic equipment like a good camera and editing software, and offer services like corporate videos, event coverage, and promotional videos.
Business growth: Network with local businesses and event planners to generate more referrals and expand your client base.
49) Insurance agency
An insurance agency helps connect clients with the right coverage for their needs. Partner with established insurance companies and focus on building strong relationships with clients to ensure long-term success.
Pro advice: Offer specialized services in high-demand areas like health insurance or property insurance to stand out in the market.
50) Recycling business
Recycling offers a way to turn waste into profit while helping the environment. Focus on collecting and sorting recyclable materials like paper, plastic, or metal, and sell them to larger recycling companies.
Pro service: Consider offering waste collection services to businesses and households to increase your revenue.
51) Personal chef service
A personal chef service caters to busy professionals and families who want home-cooked meals without the hassle of cooking. Offer customized menus, shop for ingredients, and prepare meals in clients’ homes.
Customer tip: Market your services to health-conscious individuals or those with dietary restrictions to build a niche clientele.
52) Herbal medicine shop
Herbal medicine is increasingly popular in Kenya as more people seek natural remedies. Stock a variety of herbs and remedies for common ailments, and offer personalized advice to customers.
Pro service: Consider offering consultations with a trained herbalist to attract more customers and increase sales.
53) Solar panel installation
Offering solar panel installation services helps meet the growing demand for clean, reliable energy in Kenya. Focus on providing high-quality installations and offering maintenance and repair services to keep clients satisfied.
Pro tip: Stay updated on government incentives and policies to help advise clients and grow your business.
54) Fashion design studio
A fashion design studio allows you to create and sell custom clothing designs. Focus on offering both ready-to-wear pieces and custom designs to attract a diverse clientele.
Business growth: Partner with local tailors or seamstresses to handle larger orders and expand your business.
55) Juice bar
A juice bar caters to the health-conscious market
by offering fresh, nutritious juices and smoothies. Set up a small kiosk in a busy area and offer a variety of flavors and combinations to attract customers.
Customer delight: Offer seasonal specials and loyalty programs to keep customers coming back.
56) Pet grooming service
Pet grooming services meet the needs of pet owners who want their furry friends to look their best. Start with basic grooming services like bathing and trimming, and consider offering additional services like pet sitting.
Pro service: Build strong relationships with local pet stores and vets to get referrals and grow your client base.
57) Bicycle repair shop
With the rising popularity of cycling, a bicycle repair shop can cater to the growing demand for maintenance services. Offer repairs, tune-ups, and parts for all types of bikes.
Pro service: Focus on quick turnaround times and high-quality repairs to build a loyal customer base.
58) Interior design consultancy
An interior design consultancy helps clients create beautiful, functional spaces in their homes or businesses. Offer personalized design services and focus on building a strong portfolio to attract clients.
Pro tip: Network with local contractors and suppliers to offer comprehensive design services, including furniture and decor sourcing.
59) Online course creation
Creating and selling online courses allows you to share your expertise with a global audience. Focus on a subject you’re passionate about, such as business, technology, or personal development.
Business growth: Use social media and online marketing to promote your courses and attract students from around the world.
60) Mini supermarket
A mini supermarket in a residential area can cater to the daily needs of local residents. Stock a variety of essential items like groceries, toiletries, and household goods.
Customer focus: Offer convenient services like home delivery or online ordering to attract more customers and build loyalty.
61) Mobile massage therapy
Mobile massage therapy provides the convenience of bringing relaxation and wellness services directly to clients’ homes or offices. Start with a portable massage bed, quality oils, and a few key tools to provide a range of massage services.
Customer experience: Focus on delivering a personalized and professional service to build a loyal client base. Offering packages and discounts for regular clients can also help boost your business.
62) Catering business
A catering business allows you to turn your culinary skills into a profitable venture. Focus on a specific niche such as corporate events, weddings, or health-conscious meals, and provide high-quality service to grow your reputation.
Expansion tip: As your business grows, consider offering full-service catering, including event planning, rentals, and décor to increase your income.
63) Bicycle repair shop
With the increasing popularity of cycling for both transport and recreation, a bicycle repair shop can serve a growing customer base. Offer services like tire repairs, brake adjustments, and tune-ups.
Customer retention: Providing quick and reliable service will ensure repeat customers. You can also sell bicycle accessories like helmets, locks, and lights to boost your revenue.
64) Editing and proofreading services
If you have a keen eye for detail and a strong grasp of language, editing and proofreading services can be a great way to help authors, students, and businesses perfect their documents. Specialize in areas like academic papers, business documents, or marketing materials.
Marketing strategy: Build a strong online presence, offer free initial consultations, and network with writers and publishers to attract clients.
65) Gift shop
A gift shop offers unique items for various occasions, such as birthdays, weddings, and holidays. Curate a selection of handmade crafts, decorative items, and personalized gifts to attract a wide range of customers.
Customer engagement: Offer gift-wrapping services and consider hosting seasonal events or promotions to draw in more customers and boost sales.
66) Virtual assistant service
Virtual assistant services are in demand as businesses look to outsource administrative tasks. Offer services like email management, appointment scheduling, and social media management to a diverse client base.
Growth strategy: Specialize in a particular area, such as social media management or bookkeeping, to differentiate your services and attract specific clients.
67) Real estate management
Real estate management involves handling rental properties for owners, including finding tenants, collecting rent, and overseeing maintenance. This service is valuable in areas with a high demand for rental properties.
Service tip: Offer additional services like property staging or tenant screening to provide a more comprehensive package and increase your earnings.
68) Eco-friendly product store
As more people become environmentally conscious, there is a growing market for eco-friendly products. Stock items like reusable bags, bamboo utensils, and natural cleaning supplies to attract eco-conscious consumers.
Marketing strategy: Highlight the environmental benefits of your products and consider offering workshops or events on sustainable living to engage customers and build a loyal community.
69) Security firm
A security firm provides essential services to businesses, residential communities, and events. Start by offering basic security services like patrols and monitoring, and expand into areas like alarm system installation and VIP protection as your business grows.
Client retention: Building a strong reputation for reliability and professionalism is key to securing long-term contracts and growing your client base.
70) Recruitment agency
A recruitment agency helps companies find the right talent for their needs. Focus on building a network of contacts in specific industries, such as technology or healthcare, and offer services like resume writing and skills assessments to add value.
Business growth: As your agency grows, consider expanding your services to include temporary staffing or executive search to attract more clients and increase revenue.
71) Elderly care home
An elderly care home provides essential services to an aging population in Kenya. Ensure the facility is safe, comfortable, and well-staffed with trained caregivers to provide round-the-clock care.
Expansion tip: Offer additional services like physical therapy, social activities, and meal plans to differentiate your care home and attract more residents.
72) Wedding planning
Wedding planning services help couples organize their special day, from venue selection to catering coordination. Build relationships with vendors and offer personalized service to make each wedding unique.
Customer engagement: Create a portfolio of your past work, offer free consultations, and use social media to showcase your expertise and attract new clients.
73) Art gallery
An art gallery showcases the work of local and international artists, providing a space for art lovers and collectors to discover new pieces. Focus on curating a diverse collection and hosting events to create a vibrant community around your gallery.
Growth strategy: Consider offering additional services like art consulting or hosting workshops to engage the community and boost your income.
74) Conference and meeting planning
Conference and meeting planning services are in high demand as businesses and organizations seek help organizing events. Coordinate venues, catering, and audiovisual equipment to ensure a seamless experience for your clients.
Pro tip: Build a network of reliable vendors and offer specialized services like virtual event planning to stay competitive in the market.
75) Waste management solutions
Waste management offers a business opportunity to address a growing environmental concern. Start by offering waste collection and recycling services to businesses and households.
Business growth: Expand your services to include composting or electronic waste disposal to cater to different client needs and increase your revenue.
76) Courier service
A courier service provides essential delivery solutions for businesses and individuals. Focus on offering fast, reliable service and consider partnering with e-commerce businesses to secure steady work.
Customer retention: Implement a tracking system for packages and offer competitive rates to attract and retain customers.
77) Second-hand clothes business
The second-hand clothes business, known as “mitumba” in Kenya, meets the demand for affordable, quality clothing. Source a variety of items to appeal to different customers, from jeans and shirts to dresses and shoes.
Business strategy: Choose a location with high foot traffic and focus on quality control to build a reputation for selling good, reliable products.
