Ukulima Sacco has officially rebranded to Apstar Sacco, marking a significant shift in its strategic direction.
This move is aimed at expanding its reach beyond the traditional farming community to include Micro, Small, and Medium Enterprises (MSMEs) and younger, tech-savvy members.
Strategic rebranding for broader appeal
The rebranding effort reflects a strategic initiative to diversify the Sacco’s membership and enhance its services.
Apstar Sacco is now focused on simplicity, accessibility, innovation, and inclusivity as its core values.
These changes are designed to attract a wider demographic, including unsalaried individuals in the informal sector and youthful entrepreneurs who prefer digital transactions over traditional banking methods.
“We aim to make our services simple and accessible to all Kenyans, whether they are in the country or abroad,” said Philip Cherono, National Chairman of Apstar Sacco.
The rebranding also aligns with the Sacco’s vision to support economic growth through financial products tailored for MSMEs, thereby contributing to sustainable livelihoods and economic development.
Enhanced services and technological integration
With the new identity, Apstar Sacco is set to introduce a range of new services, including:
- Advanced Digital Banking: Offering seamless online and mobile banking solutions to enhance member convenience.
- Enhanced Credit Facilities: Expanding loan products to cater to the diverse needs of MSMEs and individual members.
- Financial Literacy Programs: Implementing comprehensive education programs to help members make informed financial decisions.
Commitment to sustainability and inclusivity
Apstar Sacco’s rebranding also emphasizes sustainability and responsible business practices.
The Sacco plans to support green businesses and invest in renewable energy projects, reflecting its commitment to ethical practices that benefit both society and the environment.
“The launch of this new brand signifies a transformative journey towards a future filled with opportunities for all our members,” Cherono added.
The rebranding is seen as a strategic move to ensure the Sacco remains competitive and relevant in a dynamic financial landscape.
Future aspirations
Looking ahead, Apstar Sacco aims to expand its presence not only in Kenya but also regionally and globally.
The Sacco’s leadership is confident that the new brand will attract more young people and entrepreneurs, thereby playing a pivotal role in empowering the next generation and fostering economic growth.