The YouTube Partner Program (YPP) is an initiative by YouTube that allows content creators to monetize their videos on the platform through various means, such as advertisements, channel memberships, and merchandise sales.
Kenyan creators can join YPP just like creators in many other countries. YPP offers a path to monetization through features like ads displayed on your videos.
Here’s a breakdown of what you need to know about YPP in Kenya:
- Eligibility: There are two main requirements to join YPP:
- You need to have at least 1,000 subscribers.
- Your channel must have accumulated a total of 4,000 valid public watch hours in the last 12 months.
- New Shorts Option: Recently, YouTube introduced an alternative way to qualify through Shorts. If your focus is on creating short videos, you can become eligible with 1,000 subscribers and 10 million valid public Shorts views in the last 90 days.
Channel monetization
Once your channel is accepted into YPP, you can enable ads on your videos. Revenue is generated through a share of ad revenue based on factors like viewer location and video content.
It’s important to note that as a Kenyan creator, you are likely to see a lower RPM (revenue per mille views) compared to creators in some other countries such as the US and the UK.